When it comes to creating custom apparel, the choice of fabric plays a far greater role than most people realise. At OK T-Shirt, we understand that the material is the foundation of any garment. It determines how the clothing looks, feels, performs, and lasts. Whether you’re designing custom t-shirts, customised hoodie, or workwear, fabric selection is not just about aesthetics –, it is science backed by factors like fibre content, weave, breathability, and durability.
In this blog we break down the science of fabrics to help you make informed decisions when choosing the right material for your next customised clothing project.
Fabric is the canvas for your design. A poorly chosen material can compromise comfort, durability, and even the clarity of your printed or embroidered logo. For example:
Here, we ensure that your customised apparel not only represents your brand or personality but also performs in the way you expect it to.

Cotton remains one of the most popular fabrics for custom t-shirts. Its softness, breathability and natural feel make it perfect for everyday wear too. Ringspun cotton, in particular, offers a smoother surface for high-quality prints.
Cotton is an excellent choice for businesses, events, or personal designs where comfort is a priority.
Polyester is a synthetic fibre known for its strength, wrinkle resistance, and quick-drying nature. It is commonly used in printed workwear and customised workwear because it holds colour well and doesn’t shrink.
For those looking for long-lasting custom garments that withstand frequent washing, polyester is a strong contender.
Blended fabrics combine the comfort of cotton with the durability of polyester. This balance makes them ideal for everyday wear and customised tshirt or custom jackets.
Blends are especially popular for promotional apparel where both comfort and longevity matter.
For colder climates or premium customised hoodies, fleece is the go-to fabric. It’s usually made from polyester but brushed for softness and insulation.
If you’re ordering personalised apparel for your team or brand, fleece ensures both comfort and functionality.
Some projects may require technical fabrics such as spandex for stretch, or organic cotton for sustainability. Here, we help customers source the right specialty material when the project demands it.
These fabrics are great for niche requirements like school uniforms or athletic performance wear.
When selecting fabric for your custom apparel, think beyond just “what looks good.” Here are the key factors to keep in mind:
By understanding these elements, you can match fabric choice with functionality and design.
At our services at OK T-Shirt, we offer a wide range of printing and embroidery techniques. The type of fabric affects how well the decoration holds up:
Choosing the right fabric ensures your logo or design remains sharp, vibrant, and professional.

Fabric science may sound complex, but with OK T-Shirt, you don’t have to figure it out alone. Our experts guide you in choosing the right material based on your needs – whether it’s custom tshirts for an event or custom jacketsWe combine quality fabrics with advanced printing methods to deliver garments that are stylish, comfortable and durable too. With our focus on detail and fabric selection, you can Design Your Custom Clothing Today with confidence.
Fabric is not just a backdrop for your design – it defines how your custom apparel performs, feels, and looks. By understanding the science of fabric, you can make better choices that align with your purpose, climate, and brand. At OK T-Shirt, we believe that the right material is the first step to creating clothing that truly represents your identity.
Whether you need breathable cotton, durable polyester, or cosy fleece, our team is here to help you choose wisely and create customised hoodies, custom tshirts, custom jackets that stand out.

OK T-Shirt
126 Beeches Rd
Birmingham
B42 2HQ